AI given form.

We build AI that takes the busywork off your team: follow‑ups, reports, data entry and more.

Our services

Five ways we put AI to work, starting with our own business.

See every service

Use a ready-made app

Products

Our own AI apps, built and run by us.

SideKick's Planner: two meetings on the day, with tasks ready to be placed around them.

SideKick plans your day, writes your social posts and schedules them.

Save hours every week

Automations

Routine work that runs on its own, the same way every time.

  • New website leadIn the CRM, no typing
  • Every day and weekReport, already written
  • Next weekPosts drafted, you approve

Get an AI teammate

AI agents

AI for work that needs judgment: reading, deciding and drafting.

  • CMO agentPlans and schedules our marketing.
  • AI system doctorCatches errors and fixes them.
  • Personal AI assistantInbox, calendar, follow-ups.Kogane, Nexus

Learn to use AI

AI consulting

Working sessions, setup and guidance, so you can run AI yourself.

AI Kickstart

90minute
working session

One tool connected, a cheat-sheet to run with.

Also: Enablement Sprint, Guided Office Hours and one-on-one AI tutoring.

What do you need?

Automations

Routine work that runs on its own, the same way every time.

See automations

Running in our own business

  • New website leadIn the CRM, no typing
  • Every day and weekReport, already written
  • Next weekPosts drafted, you approve

AI agents

AI for work that needs judgment: reading, deciding and drafting.

See AI agents

The agents that run Forma

  • CMO agentPlans, writes and schedules our marketing. We approve it.
  • AI system doctorWatches every automation and agent, catches errors and fixes them.
  • Personal AI assistantEach founder’s executive assistant for inbox, calendar, follow-ups and reports.Kogane, Nexus

Products

Our own AI apps, built and run by us.

See our products

SideKick's Planner: two meetings on the day, with tasks ready to be placed around them.

AI consulting

Working sessions, setup and guidance, so you can run AI yourself.

See AI consulting

Working sessions, setup and guidance, so you can run AI yourself.

  1. AI Kickstart90 minutesA 90-minute working session, one tool connected, a cheat-sheet to run with.
  2. Enablement SprintA few sessionsA few sessions, your stack set up, your team trained, a playbook you keep.
  3. Guided Office HoursMonthlyA standing monthly session plus async help while you build.
  4. One-on-one AI tutoringHourlyHourly coaching, one on one, whenever you hit a wall.

How we work

From a first call to your problem solved.

  1. Discovery

    A call to understand your business and look at how it runs today.

  2. Plan

    We map the fix and agree on scope and pricing before any build.

  3. Build

    We build it and test it with your team.

  4. Launch

    It goes live and your problem is solved.

Want to talk it through?

Book a call

Not ready yet? Get a free ops analysis

The questions every founder asks first.

Straight answers, in plain language.

Yours isn’t on the list? Bring it to the call.

How much does it cost?

Pricing depends on the scope. We walk you through both before any build starts, so there are no surprises. The free ops analysis shows you where the hours leak and roughly how many hours a week that costs you, before you commit to anything.

How long until it’s live?

It depends on the size of the job. We agree on the timeline in the plan, before any build starts, and you see a first working version early in the build.

Do I need to be technical?

No. You tell us how the work runs today and we do the building, in the tools you already use. Your part is usually one yes, or one round of edits.

Is my data safe?

Everything is built inside your own accounts, in the tools you already use, so the system and your data stay yours. Customer-facing steps wait for your one-click approval, and we talk through anything sensitive on the call.

Will this replace my team?

No. The AI takes the repetitive work (capturing, drafting, chasing, logging) while your people keep the judgment calls, the relationships and final approval. The goal is fewer hours lost to admin, not fewer people.

What if something breaks?

We test everything with your team before it goes live, so it works from day one.